Underneath the curtain of a static web announcement lots of content-related discussions regarding the program of the Enterprise 2.0 SUMMIT 09 are happening. From a small circle we have now extended our advisory and feedback board to a number of well-known Enterprise 2.0 experts including (in alphabetical order of their lastname) Lee Bryant, Willms Buhse, Bertrand Dupperin, James Governor, Dion Hinchcliffe, Martin Koser, Mark Masterson, Joachim Niemeier, JP Rangaswami, Frank Schönefeld, Luis Suarez, David Terrar, Thomas Vander Wal and Simon Wardley. After this preparation we will enter a more public discussion about the to-be-discussed topics as well as speakers and panelists to get involved at the Enterprise 2.0 SUMMIT - as the idea of the E2.0 SUMMIT on Oct 6-8th is to represent a community and expertise hub for the European Enterprise 2.0 community. This means we want to reflect the common E2.0 discussions esp. from a European viewpoint and to attract big parts of the E2.0 industry members.

A already finalized thought about the E2.0 SUMMIT is the main emphasis on structuring the discussion around the “ROI” (and its synonyms like ROC, RONI, metrics, value/benefits) question of Enterprise 2.0. And we found our own notion for it - we want to discuss the “collaborative performance”. Therefore I already invited Kjetil Kristensen, a Postdoctoral Researcher at the Norwegian University of Science and Technology (NTNU). He holds a PhD from the Department of Engineering Design and Materials at NTNU, and is focusing on collaborative performance in dispersed teams. He will give us an insight talk to his research results.

But the idea is not to stop the discussion on the conceptional and theoretical level. As Joachim Niemeier has put it in our internal discussion:

“bridging ’strategy’ and ‘implementation’ by modern (management) thinking is critical. [Discussion the performance and metrics of E2.0 .. ] we should at least start with the classical candidates: Balances Scorecard, Maturity models, (European) Excellent Models, Staged Approaches. Even more: we could organize a ‘metrics workshop’, we could have a look at ‘Wiki visualisation’ and so on.”

Does anybody has some further practical insights on these approaches?

Some other question that is still driving the advisory and feedback circle is the discussion about to what extend we have to discuss the infrastructual convergence and commoditization of Cloud Computing, Unified Communications and Collaborative Systems at the event. If you know Simon Wardley, you know his comments about this in advance - as he argues:

“There is a strong connection between E2.0 and Cloud Computing but it is in the underlying themes.”

My question is not the relevance of the underlying developments in general but the relevance to the corporate world in continental Europe. As I see most of the E2.0 interested corporate people at the very beginning of the E2.0 (r)evolution, I don’t (yet) see this aspect as a more than 1 or 2 sessions covering topic. Or can anybody give me some counter-arguments?

And while we are discussing about E2.0 services - I also have the question about the importance of a “launch pad” for E2.0 services at the event. The boundaries of the enterprise in terms of integrating external application in business processes are very tight IMHO - in continental Europe. But as an industry event we need to leverage the chances for the service provider … so yes or no?

I would be very happy if I could stir up the discussions about the program with this post - so I am eager to read your feedback.

Share/Save/Bookmark