• The Difference Between Hard and Hard Work

  Measurement isn’t hard, but it requires work - I guess this holds true for getting to know more about the RoI of Enterprise 2.0.

  Snip: “If you’re still saying to me that it’s too hard, that means that you don’t have the mechanisms in place to measure well, or you don’t have a handle on what you should be measuring because your goals aren’t clear, or you don’t know where that information lives inside your company. All of those are NOT an indication that measurement is hard. They’re an indication that you have some work to do to build the foundation for measurement.”

  tags: measurement, metrics, RoI, socialmedia

Posted from Diigo. The rest of my favorite links are here.