• Mobs Rule! : Andrew McAfee’s Blog

  Andy McAfee asks himself why prediction markets haven’t taken off so far …

  I agree with him about the bewilderment and can only say that 1. there are quite some (technology) vendors postioned in this space and 2. you can achieve quite a lot with plain (open source) social software already.

  Snip: “The evidence is mounting that corporate prediction markets work as advertised, delivering quick, accurate, and decisive predictions in areas of great interest. Furthermore, the evidence so far also suggests that they work better than current corporate forecasting techniques, at least in some circumstances. So are there any good reasons left for not using them, or at least experimenting with them? I ask seriously: why would any enlightened company not avail itself of this technology? Can you come up with any legitimate reasons not to jump in with prediction markets?”

  tags: collective_intelligence, prediction_markets, enterprise2.0, adoption, business_intelligence

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