e20summit_grouplinks 08/27/2009
Author: Martin Koser
28
Aug
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Enterprise 2.0 Startups - Know Your Market
Agree - if one wants to change the Enterprise situation one better understands this very special context.
Highlighted from diigo.
Tags: enterprise2.0, startups
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companies may like the status quo
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Enterprise 2.0 startups have to be wary about overselling
innovation and change, while at the same time not sacrificing the value they bring.
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I’m often surprised what small development teams think an enterprise user base wants.
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The struggle between innovation and status quo will be with us for quite some time. You can’t change the way companies work in a few days, it takes a long time. On top of which, companies will often want to just dip a toe vs. go whole hog into something.
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enterprise social software needs this kind of event and exposure to allow companies to get-together and figure out what’s going on, what’s working, etc.
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At higher risk of having good ideas
Patti Anklam collects some good links (to online “paper” media) and ponders the changing nature of creativity, stimulus and innovation in social networks. Patterns and tasks aren’t new (homogenity rarely breeds new ideas, being broad loosens the focus) as are the potential structural solutions (connecting disparate networks with knowledge brokers, importing, promoting and adapting ideas, the need for boundary-spanning importing of ideas …) - but like Paula comments it’s a sort of canary to see if we’re doing our internal social networking (or our hanging out on the social media scene) right.
Tags: socialmedia, innovation, creativity, enterprise20, organizations, networks, communication
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If you have a “closed” network, where everyone pretty much knows or knows about each other. A good aspect of this connectivity is that the network can serve as a filter — multiple tweets or retweets about a topic link usually means it’s worth following — and its possible to generate a common language. However, it’s not likely that the richest source of creativity — two unlikely ideas coming together — will occur. You need (or the organization needs) to have connections outside the group. As Burt puts it (using one of my favorite phrases ever, the title of this blog), “People who live in the intersection of social worlds ‘are at higher risk of having good ideas.”
Posted from Diigo. The rest of e20summit group favorite links are here.
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