1.) What is your name?

Susan Scrupski

2.) Who are you and what are you doing?

have been tracking the evolving sector in Enterprise 2.0 since 2006. I am primarily interested in the adoption challenges of Enterprise 2.0 in large organizations. I am very interested in products and platforms in the space, and I’ve launched the world’s first private customer community for early adoption at www.20adoptioncouncil.com.

3.) How did you get to the E2.0 topic?

I was first drawn to tracking the SaaS market, but then veered toward the Enterprise 2.0 sector.

4.) What is your understanding of the core concept of the Enterprise 2.0 idea?

It’s the introduction of social and collaborative principles to the large organization. It involves the use of certain technologies, but is centered more squarely on a profound change in accepted organizational behavior and a philosophical reinvention of work.

5.) What are the main potentials of the Enterprise 2.0 idea?

Increased employee loyalty, merit-based recognition, greater agility to leverage human potential, lower IT costs, faster results, improved decision-making.

6.) What are the main challenges, threads and issues of the Enterprise 2.0 idea?

Corporate politics, fear of loss of control, corporate-wide strategic vision for Enterprise 2.0, silos, security, governance.

7.) Please give us three tags that describe your person and work best?

Community organizer, Agent provocateur, Friend.

8.) Please give us three links to articles/contributions that describe your views best?

• http://www.readwriteweb.com/enterprise/2009/04/state-of-enterprise-market.php
• http://itsinsider.com/2008/06/16/a-years-summary-of-personal-reflection-ii/
• http://itsinsider.com/2008/04/22/corporate-antisocial-behavior-the-enemy-is-us/

9.) Please give us three names of colleagues that you would refer to as sister-in-spirit?

• Oliver Marks
• Dion Hinchcliffe
• Andy McAfee