• McKinsey Survey of Web 2.0 Use

  Yes, deployment is critical and no easy feat, nice to see that intrinsic benefits are gaining awareness

  Snip: “Many companies experiment with Web 2.0 technologies, but creating an environment with a critical mass of committed users is more difficult. The survey results confirm that successful adoption requires that the use of these tools be integrated into the flow of users’ work. Furthermore, encouraging continuing use requires approaches other than the traditional financial or performance incentives deployed as motivational tools.”

  Tags: enterprise2open, web20, adoption

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