1.) What is your name?

Dr. Frank Schönefeld

2.) Who are you and what are you doing?

I am the CTO of T-Systems Multimedia Solutions GmbH, responsible for delivering innovation inside our organisation as well as outside - for our customers.

3.) How did you get to the E2.0 topic?

Just by the pure needs of my organization.

4.) What is your understanding of the core concept of the Enterprise 2.0 idea?

For a group of N people you have potentially 2**N (-N-1) interactions among individuals, subgroups and groups. Try to structure, leverage and exploit that huge number of opportunities.

5.) What are the main potentials of the Enterprise 2.0 idea?

Bringing the social potential of an enterprise to its optimum - by better collaboration, creating better customer experiences and using the creative potential of other stakeholders.

6.) What are the main challenges, threads and issues of the Enterprise 2.0 idea?

In the beginning you need trust. The rest is (good) project management.

7.) Please give us three tags that describe your person and work best?

Curious, encouraging, 2.0.

8.) Please give us three links to articles/contributions that describe your views best?

• An Interview about my book on Enterprise 2.0
• My blog
• On the reasons for business and rules for long living companies

9.) Please give us three names of colleagues that you would refer to as brother-in-spirit?

1. Dion Hinchcliffe
2. Dirk Rörhborn
3. Joachim Niemeier
4. Willms Buhse

Sorry - I can’t count to three for this.