This week, several german journalists released the Internet Manifesto, seventeen Statements on modern journalism.

The Manifesto is well known on the german blogosphere, but I can’t tell if it made it’s way out to the international audience.
So I’ll go ahead and have a look, if those declarations go along with Enterprise 2.0.

1. The Internet is different.

It produces different public spheres, different terms of trade and different cultural skills. The media must adapt their work methods to today’s technological reality instead of ignoring or challenging it. It is their duty to develop the best possible form of journalism based on the available technology. This includes new journalistic products and methods.

This affects the communication with customers as well as the collaboration of employees, but it’s one of the fundamentals of E2.0.

2. The Internet is a pocket-sized media empire.

The web rearranges existing media structures by transcending their former boundaries and oligopolies. The publication and dissemination of media contents are no longer tied to heavy investments. Journalism’s self-conception is—fortunately—being cured of its gatekeeping function. All that remains is the journalistic quality through which journalism distinguishes itself from mere publication.

I wouldn’t speak of an empire within a company, but several gatekeepers will vanish.

3. The Internet is our society is the Internet.

Web-based platforms like social networks, Wikipedia or YouTube have become a part of everyday life for the majority of people in the western world. They are as accessible as the telephone or television. If media companies want to continue to exist, they must understand the lifeworld of today’s users and embrace their forms of communication. This includes basic forms of social communication: listening and responding, also known as dialog.

Any consultant would like to see E2.0 a part of everyday work, but in most environments we’re far away from that.

4. The freedom of the Internet is inviolable.

The Internet’s open architecture constitutes the basic IT law of a society which communicates digitally and, consequently, of journalism. It may not be modified for the sake of protecting the special commercial or political interests often hidden behind the pretense of public interest. Regardless of how it is done, blocking access to the Internet endangers the free flow of information and corrupts our fundamental right to a self-determined level of information.

Ask your local IT on that point. But as soon as you get out to your customers or partners, keep it in mind.

5. The Internet is the victory of information.

Due to inadequate technology, media companies, research centers, public institutions and other organizations compiled and classified the world’s information up to now. Today every citizen can set up her own personal news filter while search engines tap into wealths of information of a magnitude never before known. Individuals can now inform themselves better than ever.

Yes, free the information within your company. But to be honest, there’ll always be some figures you don’t want to expose to all.

6. The Internet changes improves journalism.

Through the Internet, journalism can fulfill its social-educational role in a new way. This includes presenting information as an ever-changing, continual process; the forfeiture of print media’s inalterability is a benefit. Those who want to survive in this new world of information need a new idealism, new journalistic ideas and a sense of pleasure in exploiting this new potential.

Although I wouldn’t name it journalism, Enterprise 2.0 might change the way you deal with agendas, protocols and reports. And as far as I have seen, in a very positive way.

7. The net requires networking.

Links are connections. We know each other through links. Those who do not use them exclude themselves from social discourse. This also holds for the websites of traditional media companies.

Collaboration requires networking. So great we have the net.

8. Links reward, citations adorn.

Search engines and aggregators facilitate quality journalism: they boost the findability of outstanding content over a long-term basis and are thus an integral part of the new, networked public sphere. References through links and citations—especially including those made without any consent or even remuneration of the originator—make the very culture of networked social discourse possible in the first place. They are by all means worthy of protection.

And they build up your professional reputation.

9. The Internet is the new venue for political discourse.

Democracy thrives on participation and freedom of information. Transferring the political discussion from traditional media to the Internet and expanding on this discussion by involving the active participation of the public is one of journalism’s new tasks.

That one misses out. At least in Germany, a political discourse isn’t something you want in your company.

10. Today’s freedom of the press means freedom of opinion.

Article 5 of the German Constitution does not comprise protective rights for professions or technically traditional business models. The Internet overrides the technological boundaries between the amateur and professional. This is why the privilege of freedom of the press must hold for anyone who can contribute to the fulfillment of journalistic duties. Qualitatively speaking, no differentiation should be made between paid and unpaid journalism, but rather, between good and poor journalism.

At least the customer service will open up, but imho press releases will stay for a long time.

11. More is more – there is no such thing as too much information.

Once upon a time, institutions such as the church prioritized power over personal awareness and warned of an unsifted flood of information when the letterpress was invented. On the other hand were the pamphleteers, encyclopaedists and journalists who proved that more information leads to more freedom, both for the individual as well as society as a whole. To this day, nothing has changed in this respect.

You’ll need intelligent filters, but every bit of information is worth something.

12. Tradition is not a business model.

Money can be made on the Internet with journalistic content. There are many examples of this today already. Yet because the Internet is fiercely competitive, business models have to be adapted to the structure of the net. No one should try to abscond from this essential adaptation through policy-making geared to preserving the status quo. Journalism needs open competition for the best refinancing solutions on the net, along with the courage to invest in the multifaceted implementation of these solutions.

I think, this depends on your environment. Even in Social Media you can keep traditions up, if your culture is ok with it.

13. Copyright becomes a civic duty on the Internet.

Copyright is a cornerstone of information organization on the Internet. Originators’ rights to decide on the type and scope of dissemination of their contents are also valid on the net. At the same time, copyright may not be abused as a lever to safeguard obsolete supply mechanisms and shut out new distribution models or license schemes. Ownership entails obligations.

This is a tricky one, I’ll pass out.

14. The Internet has many currencies.

Journalistic online services financed through adverts offer content in exchange for a pull effect. A reader’s, viewer’s or listener’s time is valuable. In the industry of journalism, this correlation has always been one of the fundamental tenets of financing. Other forms of refinancing which are journalistically justifiable need to be forged and tested.

The Internet is lifting journalism to a new qualitative level. Online, text, sound and images no longer have to be transient. They remain retrievable, thus building an archive of contemporary history. Journalism must take the development of information, its interpretation and errors into account, i.e., it must admit its mistakes and correct them in a transparent manner.

• McKinsey Survey of Web 2.0 Use

  Yes, deployment is critical and no easy feat, nice to see that intrinsic benefits are gaining awareness

  Snip: “Many companies experiment with Web 2.0 technologies, but creating an environment with a critical mass of committed users is more difficult. The survey results confirm that successful adoption requires that the use of these tools be integrated into the flow of users’ work. Furthermore, encouraging continuing use requires approaches other than the traditional financial or performance incentives deployed as motivational tools.”

  Tags: enterprise2open, web20, adoption

Posted from Diigo. The rest of e20summit group favorite links are here.

• Web does not turn employees into content producers. Job description does. | Bertrand DUPERRIN’s Notepad

  Don’t get me wrong, but is the job description not a way to put pressure on the employees, which was considered the bad way?

  Tags: no_tag

Posted from Diigo. The rest of e20summit group favorite links are here.

• Enterprise 2.0 Startups - Know Your Market

  Agree - if one wants to change the Enterprise situation one better understands this very special context.

  Highlighted from diigo.

  Tags: enterprise2.0, startups

  • Agree - if one wants to change the Enterprise situation one better understands this very special context.

    Highlighted from diigo. - By enterprise2open links

  • companies may like the status quo
  • Enterprise 2.0 startups have to be wary about overselling innovation and change, while at the same time not sacrificing the value they bring.
  • I’m often surprised what small development teams think an enterprise user base wants.
  • The struggle between innovation and status quo will be with us for quite some time. You can’t change the way companies work in a few days, it takes a long time. On top of which, companies will often want to just dip a toe vs. go whole hog into something.
  • enterprise social software needs this kind of event and exposure to allow companies to get-together and figure out what’s going on, what’s working, etc.

• At higher risk of having good ideas

  Patti Anklam collects some good links (to online “paper” media) and ponders the changing nature of creativity, stimulus and innovation in social networks. Patterns and tasks aren’t new (homogenity rarely breeds new ideas, being broad loosens the focus) as are the potential structural solutions (connecting disparate networks with knowledge brokers, importing, promoting and adapting ideas, the need for boundary-spanning importing of ideas …) - but like Paula comments it’s a sort of canary to see if we’re doing our internal social networking (or our hanging out on the social media scene) right.

  Tags: socialmedia, innovation, creativity, enterprise20, organizations, networks, communication

  • Patti Anklam collects some good links (to online “paper” media) and ponders the changing nature of creativity, stimulus and innovation in social networks. Patterns and tasks aren’t new (homogenity rarely breeds new ideas, being broad loosens the focus) as are the potential structural solutions (connecting disparate networks with knowledge brokers, importing, promoting and adapting ideas, the need for boundary-spanning importing of ideas …) - but like Paula comments it’s a sort of canary to see if we’re doing our internal social networking (or our hanging out on the social media scene) right. - By enterprise2open links
  • If you have a “closed” network, where everyone pretty much knows or knows about each other. A good aspect of this connectivity is that the network can serve as a filter — multiple tweets or retweets about a topic link usually means it’s worth following — and its possible to generate a common language. However, it’s not likely that the richest source of creativity — two unlikely ideas coming together — will occur. You need (or the organization needs) to have connections outside the group. As Burt puts it (using one of my favorite phrases ever, the title of this blog), “People who live in the intersection of social worlds ‘are at higher risk of having good ideas.”

Posted from Diigo. The rest of e20summit group favorite links are here.

• 8 Things You Can Do With an Enterprise Wiki - Digital Landfill

  Stewart Mader has a short list of wiki usage ideas:

  “Let’s look at eight ways a wiki can help you readjust your valuable time to get more of your essential work done, spend less time on meetings and redundant activities, and more efficiently assemble, refine and reuse valuable information.
  * 1. Meeting Agendas
  * 2. Meeting Minutes, and Action Items
  * 3. Project Management
  * 4. Gather Input
  * 5. Build Documentation
  * 6. Assemble and Reuse Information
  * 7. Employee Handbook
  * 8. Knowledge Base”

  Tags: wiki, intranet, collaboration, enterprise20

  • Stewart Mader has a short list of wiki usage ideas:

    “Let’s look at eight ways a wiki can help you readjust your valuable time to get more of your essential work done, spend less time on meetings and redundant activities, and more efficiently assemble, refine and reuse valuable information.
    * 1. Meeting Agendas
    * 2. Meeting Minutes, and Action Items
    * 3. Project Management
    * 4. Gather Input
    * 5. Build Documentation
    * 6. Assemble and Reuse Information
    * 7. Employee Handbook
    * 8. Knowledge Base” - By enterprise2open links

Posted from Diigo. The rest of e20summit group favorite links are here.

• Avoiding the Enterprise 2.0 silos: smoothing the quilt

  Interesting discussion on the slow adoption of mash-ups in the enterprise - I agree that “this situation need not be”.

  Snip: “[...] Using a portal technology, which supports interportlet communication [...] an organization can create a composite application based on the Web applications which have proliferated. We are functionally and technologically there already. And it really isn’t all that difficult to implement [...]“

  Tags: mashup, enterprise2.0, adoption, software

  • Interesting discussion on the slow adoption of mash-ups in the enterprise - I agree that “this situation need not be”.

    Snip: “[...] Using a portal technology, which supports interportlet communication [...] an organization can create a composite application based on the Web applications which have proliferated. We are functionally and technologically there already. And it really isn’t all that difficult to implement [...]“ - By enterprise2open links

  • mashups and portals were intended to alleviate the patchwork problem. While agreeing with me, @dhinchcliffe, stated that mashups have seen slow adoption in the enterprise.
    • Hmm, did we really have a patchwork problem?

      Patchwork as another word for
      - grown structures
      - legacy systems and long-running vendor-dependence

      In reality yes, a variety of systems with little or no interplay - thus the silo metaphor - and this is where mashups were intended for. - By enterprise2open links

Posted from Diigo. The rest of e20summit group favorite links are here.

• +400 Enterprise 2.0 products

  Whoa, Todd Stevphens compiled an extensive list - good to have, but with all downsides that come with it like extreme puzzledness and headaches for the reader upon seeing Blogger (Google) included in the list as well as Twiki classified as Open Source.

  Strange too, that he missed out on Knowledge Plaza but Greg commented and corrected quickly. Oh the benefits of social media monitoring (and you know it doesn’t suffice to search for your name alone, he).

  Tags: enterprise2.0, software

  • Whoa, Todd Stevphens compiled an extensive list - good to have, but with all downsides that come with it like extreme puzzledness and headaches for the reader upon seeing Blogger (Google) included in the list as well as Twiki classified as Open Source.

    Strange too, that he missed out on Knowledge Plaza but Greg commented and corrected quickly. Oh the benefits of social media monitoring (and you know it doesn’t suffice to search for your name alone, he). - By enterprise2open links

• 2 Types of Collaboration & 10 Requirements for Achieving Them - Part #3

  The 2 Types of Collaboration series by Oracle’s Billy Cripe is getting interesting - in #3 he’s writing about usage and context patterns, what makes business intelligence 2.0 interesting and more.

  I say it’s not the data, it’s meaning and the wisdom that comes from interpreting and understanding … yes, we’re talking about social acts here, benefits that are sometimes underestimated when thinking about collaborative performance - all the while clever thoughts here from Billy, who still manages to call all this ECM

  Tags: socialsoftware, collaboration, adaptivity, business_intelligence

  • The 2 Types of Collaboration series by Oracle’s Billy Cripe is getting interesting - in #3 he’s writing about usage and context patterns, what makes business intelligence 2.0 interesting and more.

    I say it’s not the data, it’s meaning and the wisdom that comes from interpreting and understanding … yes, we’re talking about social acts here, benefits that are sometimes underestimated when thinking about collaborative performance - all the while clever thoughts here from Billy, who still manages to call all this ECM - By enterprise2open links

• Wavetank — everything collaboration

  [EN] this is a newly minted german language blog on Google Wave - tagline “everything collaboration”

  Tags: wavetank, googlewave

  • [EN] this is a newly minted german language blog on Google Wave - tagline “everything collaboration” - By enterprise2open links

• Anticipating Sharepoint 2010: Making Enterprise Foundations More Flexible?

  Well … Oliver has some good points - Sharepoint indeed builds up an infrastructure to build upon. But it’s more about getting a more widely distributed understanding of collaboration, Enterprise 2.0 and probably some increased market readiness. I guess that’s something at least …

  [more pointy remarks on http://frogpond.posterous.com/anticipating-sharepoint-2010-making-enterpris

  Tags: collaboration, sharepoint, enterprise2.0

  • Well … Oliver has some good points - Sharepoint indeed builds up an infrastructure to build upon. But it’s more about getting a more widely distributed understanding of collaboration, Enterprise 2.0 and probably some increased market readiness. I guess that’s something at least …

    [more pointy remarks on http://frogpond.posterous.com/anticipating-sharepoint-2010-making-enterpris - By enterprise2open links

  • the reality is most businesses need a solution tailored to their specific processes and relationships.
  • One size definitely doesn’t fit all, but I’m hoping that Sharepoint 2010 is going to bring a valuable new foundational infrastructure to build web technology around that will meet ever more sophisticated business needs.

Posted from Diigo. The rest of e20summit group favorite links are here.

• Implementing Enterprise 2.0 Report

  Ross Dawson on some concepts of web 2.0 implementation within organisations:

  Snip”Implementing Enterprise 2.0 technologies and approaches can be a key driver of competitiveness and profitability.

  Implementing Enterprise 2.0 Report provides detailed practical insights into how to create substantial business value with web technologies, supported by numerous case studies of successful implementation and lessons learned.”

  Tags: implementing, change-management, enterprise2open

• How Technology Is Changing the Face of Innovation

  Snip “Technology is transforming innovation at its core, allowing companies to test new ideas at speeds—and prices—that were unimaginable even a decade ago. They can stick features on Web sites and tell within hours how customers respond. They can see results from in-store promotions, or efforts to boost process productivity, almost as quickly.”

  Tags: innovation, enterprise2open

• Emergent Trends in Organization Change

  A new-found blog with a promising first entry, on E2.0 cultural implications et al.\n\nSnip: “failure to address the cultural considerations of E2.0 integrations up-front can have a net-negative effect on your organization’s culture, brand, and productivity [....] \nwe can’t control how these technologies are used by everyone all the time - nor should we want to. But we certainly can be methodical about the cultural implications these tools have on our organizations and strategies, and address them in ways that help leaders shape the conversation to optimize their effectiveness for the enterprise’s benefit. It starts with a cultural due diligence with rigorous tools such as the Denison Organization Culture Survey, a values assessment such as Life Journey Mapping, and conversation-based assessments with all stakeholders. Then, and only then, do you really know what you’re getting into.

  Tags: implementation, organizational-culture, methods, enterprise2open

• E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez » A World Without Email – Year 2, Weeks 23 to 27 (Recovering from a Moment of Weakness)

  Promoting social software tools is a permanent fight against bad habits.

  Tags: adoption, habits

  • Sending an email is still far easier than any other form of online interaction. Unfortunately, we are not there yet fully embracing social software to collaborate and share our knowledge with our peers.

Posted from Diigo. The rest of e20summit group favorite links are here.

• Brad Appleton’s ACME Blog: Emergent Design and Evolutionary Architecture - Resources

  Brad Appleton’s list of resources on the subject of Evolutionary Architecture and Emergent Design

  Tags: architecture, Design, agile

Posted from Diigo. The rest of e20summit group favorite links are here.

The videos of the Enterprise 2.0 SUMMIT are now online, check them out, nice stuff and worthwhile content in there, including Simon Wardley’s introduction

Link: sevenload.com

and Dion Hinchcliffe’s keynote:

Link: sevenload.com