Having already introduced our female Advisory Board members , it is now the guys’ turn. Some of them have told us their expectations and focus topics for this year’s conference.

Bertrand Duperrin is a Consultant at Nextmodernity in France, carrying out consultancy missions in the field of new management, information, and communication technologies. His career began in an HR and management consultancy where he mainly focused on collaboration issues. His goals: to make social networks serve organizational performance and value creation in such domains as innovation, sales performance, or collective efficiency.
"Enterprise 2.0 has reached a tipping point and I think attendants are now expecting two kinds of things, and I hope they’ll find it there.

1. Cases with concrete business results. I mean not only evidences that people are actively using enterprise social platforms but also that it improves the way business is done. We’ve been talking about usages for years, now it’s high time we talk about actual business value.
2. Speeches that replace the Enterprise 2.0 paradigm in the global enterprise context. It’s clear that social activities need to articulate with business ones, that they’re not two separate bubbles : doing one’s job means mixing, articulating both and finding the right balance. Many businesses have the impression they’ve been asked to serve the Enterprise 2.0 cause for years for the Enterprise 2.0 sake, they now want to understand how Enterprise 2.0 can serve business, with concrete, logical and undisputable arguments.

In one sentence I expect a focus on business, execution and delivery, Enterprise 2.0 being not the final goal but only a means to serve business needs."

Franck La Pinta is Employer Brand Marketing Manager at the Société Gérérale HR department in Paris. He defines and builds the employer brand and the strategy of actions to implement, including the use of web and social media for internal and external objectives. Naturally, he is especially interested in the HR aspects of Enterprise 2.0:
"I want to meet companies which are changing in 2.0 and which are leaders in the use of social network to help this conversion. I am especially interested in hearing about the part of HR in Enterprise 2.0 and how HR can help the conversion of companies."

Dr. Frank Schönefeld is working for the German T-Systems Multimedia Solutions GmbH as Chief Technology Officer and one of the drivers of the Web 2.0 and Enterprise 2.0 topics at the company. He is responsible for innovation and technology development and deployment.
"I think the E20 Summit is "the" conference for applied Web 2.0 in companies, organizations and institutions. Hence I expect a lot of best practices from people working in this field. On the other hand I know that a lot of forerunners (and -thinkers) and individual experts are there - so the definition of what is leading edge in Enterprise 2.0 in Europe is given there. And this tension of expert knowledge and applied practices makes the conference that useful.
At the conference, I first hope for some clarification of the relationship of Intranet 2.0 concepts and Enterprise 2.0. Second I would like to get some input with respect to activity streaming inside an enterprise - seen as a generalization of the microblogging (Twitter-)concept. That is that my SAP application tweets to me, that some of my account numbers have been changed."

Jamil Ouaj is Communications Manager at the Deutsche Bank, Germany. He is responsible for the worldwide and cross-divisional online communication in the division Group Technology and Operation at Deutsche Bank. He is actively involved in the strategy around Web 2.0 and Enterprise 2.0 and leads on internal projects such as dbWiki, an online encyclopaedia and dbClub a social networking platform.
"The E 2.0 Summit is a great opportunity to get a refresh on the latest happenings and developments of Web 2.0 in corporations. I am very much looking forward to hearing the different enriching views and information from Enterprise 2.0 experts and to having in-depth discussions and exchange with the participants of the E 2.0 Summit. It will be important to focus the debate on the ground of reality so it is fruitful for all.
Hot topics will certainly be the question of the adoption of the E 2.0 tools and E 2.0 world in general: How are they established nowadays? What strategy is being implemented in the different corporates to increase the adoption? What are the next concepts and developments within the various corporates with re to E 2.0? And finally is there, in spite of exceptions, a global shift from bottom-up to top-down in all this, and if yes how does it look like?"

Just like last year, we have set up an Advisory Board for the Enterprise 2.0 SUMMIT 2010. The members of this board reassure the quality of talks and discussions at the conference and support us with their knowledge and experience in setting up the event. Now that the SUMMIT is getting closer and the program is set, we asked them about their expectations and the “hot topics” they are looking forward to the most. In this post, our female members have their say.

Jenny Ambrozek is the founder and lead consultant of SageNET LLC, USA. She is committed to promoting dialogue and best practices for building organizations to succeed in a global, networked, and mobile 21st century world. Her views on the upcoming event are as follows:
"The Enterprise 2.0 SUMMIT is an outstanding conference, in giving practitioners the microphone to share their learning with peers. The event perfectly meshes fresh voices and perspectives with access to industry thought leaders.
Andrew McAfee set the stage four years ago with “The Dawn of Emergent Collaboration” . The growing trend, I see, is the increasing importance of addressing organizational structures for successful Enterprise 2.0 initiatives. See for example, recent talks by Clare Flanagan and Mark Masterson. I’ll be paying close attention to the consensus on next practices for architecting participation throughout organizational ecosytems.
In 2004, 72% of respondents to the Online Communities in Business study reported they could not measure ROI. In Frankfurt I’ll be watching for new approaches to assessing value created through use of social technologies. What methods are Enterprise 2.0 project leaders using, beyond simple activity and participation metrics, to establish return to their businesses?"

Anu Elmer is the Vice President Communications at the Swiss Reinsurance Company. She has been consulting large-scale projects in change management, communications and training for more than ten years. Currently, she is the core team member of the Collaboration Initiative which rolled out a social business platform to all 11,000 employees in 2009 and is now looking into further integrating it and extending it to external communities. Regarding the Enterprise 2.0 SUMMIT, she is especially looking forward to networking with the E2.0 experts from different industries and to an inspiring exchange of ideas.

Ellen Trude has been with Bayer Business Services GmbH/Germany for more than 25 years now. She is a staunch supporter of the 2.0 concept and currently working as training consultant for social media and special projects concerning collaborative platforms at Bayer. She says about the conference:
"The confernce theme ‘Setting the path towards an open and agile enterprise’ reflects my expectation: By sharing experiences, case studies and knowledge, we will get the power, motivation and arguments to discuss with sceptics within our own enterprises. We get support for our firm conviction to continue the E2.0 way or to finally get started with it.
I am actually looking forward to all the conference topics. If I had to rate I, would choose ‘New Leadership Concepts’ and ‘Managing the Change’ as my hot topics concerning Enterprise 2.0 challenges. In the best practice track, I am especially interested in ‘Fostering Knowledge Sharing’ and ‘Strengthening Collaboration’. These sessions reflect the two cornerstones on our path: the management-driven change and the employees’ experience and recognition of E 2.0 behaviour and working."

1.) What is your name?

Michael Dekner

2.) Who are you and what are you doing?

I am a scientist for a small biotech company in the antibody engineering field. Although I am an active member of the Austrian Web 2.0 community with a focus on twitter, I would describe myself more as a social media enthusiast than as an Enterprise 2.0 expert. I try to evangelize people about E 2.0, Web 2.0 and bring people together who are interested in these topics. I also tweet under the nick @querdekner

3.) How did you get to the E2.0 topic?

I started to take an interest in E 2.0 at around the same time I started to study applied knowledge management. After joining the Enterprise 2.0 Forum on XING, I went to the E 2.0 SUMMIT in Frankfurt. Currently I´m working on my master thesis connected to E 2.0.

4.) What is your understanding of the core concept of the Enterprise 2.0 idea?

Tapping into the knowledge that resides in all the people working for one organization and thereby improving collaboration, innovation and knowledge management.
As McAfee puts it, it is not primarily about technology! I see E 2.0 more as a cultural phenomenon than a technical breakthrough.

5.) What are the main potentials of the Enterprise 2.0 idea?

Increased employee engagement, faster and better collaboration and problem solving as well as improved decision making processes.

6.) What are the main challenges, threats and issues of the Enterprise 2.0 idea?

Cultural issues in every imaginable form.

7.) Please give us three tags that describe your person and work best?

Social media enthusiast, learning, biotechnology

8.) Please give us three links to articles/contributions that describe your views best?

• The Content Economy by Oscar Berg
• Enterprise 2.0: The Dawn of Emergent Collaboration
• Enterprise 2.0: Collaboration and Knowledge Management Renaissance

9.) Please give us three names of colleagues that you would refer to as brothers-in-spirit?

There are quite a lot of people I would like to mention but since this list would be very long I just pick the first three who come to my mind:

1. Stephan Schillerwein
2. Martin Koser
3. Haider Shnawa

1.) What is your name?

Ellen Trude

2.) Who are you and what are you doing?

I am a teacher by profession. I have been working for the education department of Bayer Business Services GmbH (formerly Bayer AG) for 25 years. At present, I am a training consultant for social media and special projects concerning collaborative platforms. Besides I am (micro-)blogging and co-working in different networks with a focus on education, Enterprise 2.0 and social media.

3.) How did you get to the E2.0 topic?

When I started to have a look at “Web 2.0″ in 2006 and to take part in blogging, sharing and so on, I got an idea of how my experiences could work in my enterprise, too. I began to change my working practice in two ways: First of all, I had to overcome myself and to “enter the Web 2.0″, to visualize myself with my digital identity and to gain a lot of experience and especially learn from experts. The second change affected my job as the manager of an internal project where we build a collaborative working-platform. As a result of my interests, I could and can combine my full-time and part-time activities and integrate my knowledge and experience in my working day, my projects and especially in social media training concepts.

4.) What is your understanding of the core concept of the Enterprise 2.0 idea?

IMHO we need a company culture which is based on trust, networks, communication, collaboration and sharing knowledge, ideas and experience using the powerful social media tools. The core concept is not an organizational change, it is not a software-concept, but it is the idea and the need of human and social enterprises and consequently very successful enterprises.

5.) What are the main potentials of the Enterprise 2.0 idea?

An important strategy for social media marketing is listening to the customers. But why don’t we listen to employees and colleagues? “Too much work”, “time pressure”"too many e-mails”, “inefficient or complicated processes” etc. It is my firm conviction that living the “Idea of C’s” (communicate, collaborate, collect, community…) within the enterprise from top-down and vice versa will disclose the creative potential and engagement of employees and the management and will be a more efficient way to achieve one’s targets.

6.) What are the main challenges, threats and issues of the Enterprise 2.0 idea?

Allow me to list: patience, trust, common goals, training, focus on behaviour and ways of (co-)working, enthusiasm; identify and invite those employees who are already active in social media; define clear and commonly agreed guidelines.

7.) Please give us three tags that describe your person and work best?

Willing to experiment / curious, pragmatic, encouraging.

8.) Please give us three links to articles/contributions that describe your views best?

• Lutz Berger im Gespräch mit Prof. Dr. Peter Kruse
• Business 2.0
• Enterprise Web 2.0

9.) Please give us three names of colleagues that you would refer to as brothers-in-spirit?

1. Prof. Dr. Andrea Back
2. Prof. Dr. Joachim Niemeier
3. Dirk Röhrborn

This is a short notice that there’s now a video of an interview I did several weeks ago with T-System MMS’ Frank Schoenefeld on the topic of Enterprise 2.0, adoption challenges and outlook for Enterprise 2.0. Then his book was still in the making, but he’s finished now and I will try to get my hands on it ASAP.

Björn published the video on the German-based ECM WORLD weblog - I embedded it here directly (but be aware it’s in German!)

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Frank Schoenefeld is a deep thinker on Enterprise 2.0 and his contained views and perspective is doing the field a good service. Moreover he’s got first-hand experience as T-System’s MMS experimented a lot with internal social software, and has evolved quite a bit since then. See for example Franz Patzig’s account of the changes he’s seen while coaching them with their internal BarCamp-alike, Open Space unconference initiatives. So, even when he’s a CTO by title, there’s much to learn from him on questions of implementation and utilization of internal collaboration platforms, and we’re glad to have him amongst the speakers at the upcoming E20SUMMIT.

Update: There’s also a long interview with him at besser 2.0 too, but it’s in german language again.

I have done a short online video interview with Gonzalo Higueras from blueKiwi and Yan Neugebauer from Prisma EDV yesterday. Unfortunately we have had some technical problems regarding the quality of the recording for the desktop sharing and therefore for the demo (well, I guess Skype is not the best solution for that).

Anyway - the video still gives a good idea of what blueKiwi is about: It’s a kind-of enterprise microblogging solutions like Yammer or Communote. But as in comparison to the other approaches it differenciates in terms of structuring and organizing the discussions. While Yammer is very much focussed on group discussions and the idea of Communote is centered around a semantic tagging approach of micro discussions, blueKiwi (from perspective) is very much focussed on the discussions of ideas/issues/documents. So I would say this is more suitable to use cases where the motivation is to initiate some specific innovation processes - where as the other two approaches are better off for enhancing a general flow of communications within the company.

Another aspect that was pointing out by Gonzalo is the integration possibilities with document management systems (while this is very interesting the standardization of this approach has to be checked!). At this point the developments in the solutions market will be very interesting - as big players with strong DM background as IBM, Microsoft, Open Text and ORACLE are strongly pushing into this.

So here we go with the video:

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The last two days there has been some discussions (see here and here) about the announcement regarding the alliance of Hinchcliffe & Co with Michael Krigsman’s Asuret for a so-called “Pragmatic Enterprise 2.0” service offering. As Dion Hinchcliffe was in Munich until today I took the chance of interviewing him what this buzz is all about - and we talked about this new approach as the next stage in the maturity lifecycle of E2.0 consulting service. But here we go - make your own opinion about it:

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What do you think about the approach? Is the “proactive risk monitoring and governance” (as I would call it) the missing point for securing the success of E2.0 initiatives?

Last week there was another Enterprise 2.0 related event in Germany - the DMS EXPO. Martin and Thorsten Zoernert discussed the event and the open question to be addressed by the upcoming Enterprise 2.0 SUMMIT already here and here (unfortunately only in German!). One of the featured speaker at the conference of DMS EXPO was Stefan Pfeiffer, the German market manager for the IBM Lotus-brand. He is an well-known market expert on the topics of ECM/DMS as well as E20 - as he is in this business already quite a while. As IBM is a sponsor of our event I thought it might be of interest in having a short interview with him about Lotus Connections, the views on the German E2.0 market and his expectations for our event. And as we did this quite interactive on Facebook - I am happy to share his answers here with you also publicly.

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21st century media literacies from JD Lasica on Vimeo:

This is a nice set of interviews, well rather short one question one answer dialogues with my friend Euan Semple.

Euan is a very thoughtful person and - obvious with his experience on the use of social media within organisations - the fifteen questions get good answers. And I like his little remarks (like social media being so un-business like from the outside, how it helps to keep the I small in RoI).

Right, to get involved with the social web both inside and outside of an enterprise does not present an immediately obvious ROI like process automation of old did. But it can empower organisations to become more adaptive and able at learning, ie. improving knowledge retention, creating collaborative environments, and encouraging a knowledge sharing culture.

Unluckily the player can’t be embedded (well, embedding 15 videos is a drag anyway) so you have to got to guruonline to watch them.

Euan explains how most companies are starting to feel pressured to jump head first into social media because everyone is talking about it, although it would be imperative for most businesses to at least investigate social media, throwing too much at it isn’t necessarily going to help.

Euan also acknowledges that social media can be perceived as being a tool for the younger generation, but that generation is now starting to work within your organisation and with them they will bring the tools which they’re used to using on a day to day basis. This doesn’t mean you need to ban social networking sites like Face Book and MySpace in your office, it means you need to encourage these staff to use these tools in a manor that can benefit your business and you need to trust them to do this. Euan justifies this by pointing out that they may be more likely to ask their existing peers within that network if they encounter a problem rather than going through the usual time consuming channels. This example is not just limited to the more junior employees; encouraging staff to participate in social media can speed up trouble shooting and enable any solutions found to be shared.